Two interesting and separate stories in Publishers' Weekly "Religion Bookline" this week -- I don't know if two such events could be properly called a "trend" yet, but it seems to be tending that way.
Two excellent Christian publishers, InterVarsity and Baker, have recently announced new publishing ventures aimed toward twenty-somethings. IVP is actually launching a new line called "Likewise," as in "Go then and do likewise." Quote from the publisher: "We are trying to empower this particularly activist generation and age, when people are more inclined to be audacious in their faith, by providing them resources to be thoughtfully active and actively thoughtful." IVP is already actively cultivating writers from this age group to write for this age group.
Baker's going to produce a new series of books in partnership with Emergent Village, appropriately called "Emersion." Quote from PW on the publisher's understanding of the genre: "Baker calls “’the emerging church conversation’ a movement of those seeking to explore new opportunities for Christianity, and how the church will meet the challenges and opportunities of the 21st century.”
Two very good publishers. Important, timely approaches. Exciting generation. Stay tuned for some good reading!